This involves a comprehensive analysis of your organisation’s current brand and market position, target audience, and competition. It includes developing a brand strategy that outlines your organisation’s unique value proposition, target market positioning and brand messaging.

Creating a new or refreshed brandmark (logo) is a key component of rebranding. This includes designing a logo that reflects your organisation’s values and resonates with your audience. This process also involves the development of a comprehensive visual identity system, including colour palettes, typography, styleguide and visual elements that maintain consistency across various brand touchpoints. We can also develop a new name for you, if required. Bespoke photography is also recommended as stock images are often used by competing organisations.

Developing clear and compelling brand messaging is crucial for effective rebranding. This can involve creating a positioning line, brand story, tone of voice, key brand messages and ensuring consistent communication across all marketing channels.

Updating your organisation’s website to reflect the new brand identity is an essential part of the rebranding process. This may include a simple reskin, a complete redesign, updated messaging and improved user experience (UX).

Rebranding often involves updating various marketing collateral such as stationery, brochures, presentation templates, social media profiles, email templates, merch, office signage & wayfinding and more. You may choose to include the design and production of these materials to align with the new brand identity.

Communicating the rebranding internally to staff and stakeholders is essential to guarantee their buy-in. We can assist you with internal communication materials, training sessions and guidelines to ensure consistent brand representation across your organisation.