ENSURE YOUR BRAND STANDS OUT FROM THE PACK
HOW WE CAN HELP YOU
As one of Australia’s most experienced independent agencies, we’ve undertaken hundreds of brand evolutions for all types of organisations – not just delivering the solution, but seeing the results of it. When you work with TCW on brand development, you get a rigorously tested process that is proven to deliver future brand value.
WHY BRANDING IS SO IMPORTANT TO KEEP FRESH
SOME OF THE SERVICES WE OFFER
This involves a comprehensive analysis of your organisation’s current brand and market position, target audience, and competition. It includes developing a brand strategy that outlines your organisation’s unique value proposition, target market positioning and brand messaging.
Logo Design and Visual Identity
Creating a new or refreshed brandmark (logo) is a key component of rebranding. This includes designing a logo that reflects your organisation’s values and resonates with your audience. This process also involves the development of a comprehensive visual identity system, including colour palettes, typography, styleguide and visual elements that maintain consistency across various brand touchpoints. We can also develop a new name for you, if required. Bespoke photography is also recommended as stock images are often used by competing organisations.
Brand Messaging and Positioning
Developing clear and compelling brand messaging is crucial for effective rebranding. This can involve creating a positioning line, brand story, tone of voice, key brand messages and ensuring consistent communication across all marketing channels.
Updating your organisation’s website to reflect the new brand identity is an essential part of the rebranding process. This may include a simple reskin, a complete redesign, updated messaging and improved user experience (UX).
Collateral and Digital Marketing Materials
Rebranding often involves updating various marketing collateral such as stationery, brochures, presentation templates, social media profiles, email templates, merch, office signage & wayfinding and more. You may choose to include the design and production of these materials to align with the new brand identity.
Internal Brand Rollout
Communicating the rebranding internally to staff and stakeholders is essential to guarantee their buy-in. We can assist you with internal communication materials, training sessions and guidelines to ensure consistent brand representation across your organisation.
CHECK OUT SOME RECENT SUCCESSES
WHY CHOOSE US?
- Benefit from our extensive rebranding experience across diverse industries
- Get a visually stunning brand identity that aligns with your goals and audience
- Enjoy seamless implementation across platforms and touchpoints for brand consistency
- See tangible results: enhanced brand recognition, customer engagement and growth