We revitalise and differentiate brands, creating unique brandmarks, wordmarks and brand identity systems.

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    The older a brand is, the greater the chance it has of alienating your market. This means communications budgets need to become larger for you to continue getting noticed. Strategic rebranding can help you:
    Stand out from the competition
    Rebranding helps your organisation stand out by showcasing the things that make your company different and better
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    Reposition yourself in the market
    Rebranding can help you demonstrate your value proposition for your clients and members.
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    Connect with a new or changed audience
    A good rebrand can help keep your organisation at the forefront of your customer’s minds


    This involves a comprehensive analysis of your organisation’s current brand and market position, target audience, and competition. It includes developing a brand strategy that outlines your organisation’s unique value proposition, target market positioning and brand messaging.

    Creating a new or refreshed brandmark (logo) is a key component of rebranding. This includes designing a logo that reflects your organisation’s values and resonates with your audience. This process also involves the development of a comprehensive visual identity system, including colour palettes, typography, styleguide and visual elements that maintain consistency across various brand touchpoints. We can also develop a new name for you, if required. Bespoke photography is also recommended as stock images are often used by competing organisations.

    Developing clear and compelling brand messaging is crucial for effective rebranding. This can involve creating a positioning line, brand story, tone of voice, key brand messages and ensuring consistent communication across all marketing channels.

    Updating your organisation’s website to reflect the new brand identity is an essential part of the rebranding process. This may include a simple reskin, a complete redesign, updated messaging and improved user experience (UX).

    Rebranding often involves updating various marketing collateral such as stationery, brochures, presentation templates, social media profiles, email templates, merch, office signage & wayfinding and more. You may choose to include the design and production of these materials to align with the new brand identity.

    Communicating the rebranding internally to staff and stakeholders is essential to guarantee their buy-in. We can assist you with internal communication materials, training sessions and guidelines to ensure consistent brand representation across your organisation.


    • Benefit from our extensive rebranding experience across diverse industries
    • Get a visually stunning brand identity that aligns with your goals and audience
    • Enjoy seamless implementation across platforms and touchpoints for brand consistency
    • See tangible results: enhanced brand recognition, customer engagement and growth

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    “The quality of the brand work was fresh, it was attractive to our different segments, and most importantly, it was accepted immediately by our members – we didn’t get any pushback at all. It just worked.”
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    “The Creative Works took on the challenge of channeling our identity into a logo that reflects our membership in 2023 and into the future. We would happily recommend The Creative Works to any organisation considering a rebrand or refresh.”


    Rebranding is the process of changing the corporate image, name (wordmark), logo (brandmark), and related visual assets like marketing materials to create a new identity that better aligns with the evolving goals and target audience of an organisation.

    No, a brand is far more than a logo. A brand is made up of a number of key elements that work together to convey to your members/consumers what you do, how you do it and why they should choose you over your competitors. These elements consist of your:

    • company name (wordmark)
    • logo (brandmark)
    • positioning line (slogan)
    • colour palette
    • typography (fonts)
    • visual assets
    • tone of voice (language)
    • messaging platform
    • photography
    • icons

    Rebranding can bring several benefits, such as enhancing brand perception, reaching new audiences, staying relevant in a competitive market, and repositioning your organisation for growth and success.

    Whilst every client has different needs, this is an outline of our typical branding process:

    • Brand planning session
    • Organisation name and brand research
    • Brand audit (optional)
    • Brand strategy workshop & blueprint
    • Organisation naming and positioning line development (optional)
    • Concept development
    • Concept testing research (optional)
    • Brand design development
    • Final brand refinement
    • Styleguide and brand rollout

    The duration of the rebranding process depends on the complexity and scope of the project, plus how many of the process steps are undertaken. It can range from a few weeks for a simple brand refresh, to several months for a complete brand overhaul. Our team will work closely with you to establish a realistic timeline based on your specific requirements.

    Our rebranding process takes into account the importance of brand continuity. While your brand may undergo changes, we ensure that core elements are retained to maintain familiarity with your existing customer base while introducing fresh elements that attract new audiences.

    The cost of rebranding varies depending on factors such as the scope of the project, the complexity of design requirements, and additional services needed. We offer customised packages tailored to your budget and objectives. Contact us to discuss your specific needs.

    We provide ongoing support and guidance to ensure a successful transition and brand consistency. This includes assistance with implementing the new brand elements, developing a thorough style guide, monitoring brand perception, and providing recommendations for maintaining a strong and cohesive brand presence.

      Let us help you

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