Media Super Co-contributions Campaign

Media Super’s Government co-contribution campaign was aimed at encouraging eligible members to make a contribution to their super account and, in turn, get a bonus from the Government.

A concertina folded DM opened to reveal a super-sized hamburger as a metaphor for the ‘extras’ members are eligible for by taking positive action with their super.

The concept was integrated across social and digital channels, as well as targeted follow-up eDMs, and achieved 10% increase on the previous year’s campaign in the number of targeted members making voluntary contributions.