TPAV ‘BlueHub’ Campaign

Police officers experience traumatic events, and deal with emotionally difficult situations regularly. Blue Hub is a new service developed by The Police Association Victoria that’s been designed to provide officers with improved access to high quality, confidential mental healthcare that’s been proven to work.

This project was part educational, and part motivational. We had to firstly inform police members that a new service was available, then try and get a highly cautious audience to seek help if they were feeling vulnerable.

The project encompassed branding, landing page, video, worksite materials and socials.