Getting members to engage with their super is always tough. But having a member profile with strong links to the furniture, paper and timber industries, we were given license to ‘get noticed’.
WHAT WE DID
With a minimal budget and channel mix, we created maximum noise across five ‘crazy’ executions, developing eDMs, social posts, programmatic banners, posters and a dedicated landing page.
The striking campaign resulted in hundreds of members finding and consolidating millions of dollars in lost super.
In fact the campaign was so effective, First Super kept updating and running it for four years!