Today, healthcare is a fast-growing industry, driven by advances in science and an ageing demographic. That’s led to rapid growth of competition, and an increasingly segmented marketplace. Our work with both local and international organisations and governments over the past 35+ years provides us with the understanding, strategies and processes required to deliver cut-through comms in an extremely emotion-driven market.
I have had the pleasure to work on campaign photography with The Creative Works on a few occasions. It’s not often you get the opportunity to work with such an experienced creative team that is not only professional but also allows the creative idea to blossom to its full potential. This team was highly supportive from the inception of the creative process. Their handling of all aspects from pre to post-production was meticulous… they cradled the idea all along the way. In the end, the finished concept was good enough to enter into awards and I believe that was because the creative art direction was so in-tune with communicating the concept to my photographic team.