The GoodSAM Responder app saves lives by alerting bystanders that someone nearby needs hands-only CPR in the first critical minutes after cardiac arrest. That’s because these ‘good samaritans’ can usually offer assistance before paramedics arrive. TCW was engaged to develop an integrated campaign to build awareness and drive downloads of the GoodSAM app.
WHAT WE DID
We were tasked with creating a central campaign platform that all materials then sat under: campaign landing page, memorable explanatory video, digital marketing, social posts, Adwords, brochure and event comms.