Content Management Systems Creative Strategy Technology UX Website Development

The Brief

Metro Printing came to us to review and refresh their brand that had hardly changed in over 30 years of business. As a very successful Melbourne-based design, print, promotions and mailing provider, the time had come to refresh the way they present themselves in a changing and increasingly competitive market.


A strategic workshop uncovered, amongst other things, key audience personas and business imperatives that resulted in a subtle name change to ‘Metro Print’, along with the development of a new positioning line ‘Make an impression’, and a key messaging platform. This was then followed by a redesign of their logo, and new brand guidelines that reflected their key audience profiles. The new branding was then applied to a brand new WordPress website.