Creative
Digital Marketing
Strategy
The Brief
Initially starting out as a 10-minute super health check eDM, this brief grew in scope once we developed the Open For Inspection concept. What better way to talk to real estate professionals (about a topic that’s low on their radar) than in language and imagery they’re familiar with.
WHAT WE DID
A simple photo shoot became the basis for all our assets, which included a series of eDM’s, digital banners, social media, FPC and distinctive DM piece for their BDMs to send and hand out.
