Healthcare NFP & Charities
Content Creative

The Brief

Rotary SAFE Families aims to prevent family violence from occurring by teaching Rotary members, and the wider community, the three R’s.


The program helps people to ‘Recognise’ the signs of abuse, how to safely ‘Raise’ your concerns if you think a friend, colleague or family member is being abused, and who are the best organisations to ‘Refer’ them to for support.

We began by creating the program’s acronym (name) and branding, then developed three education videos and support materials to assist Rotary spread the word.

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