The Rail, Tram and Bus Union needed to reinvigorate their brand, bringing them up to date and be more reflective of their membership and what they stand for.
WHAT WE DID
We undertook a branding workshop to understand their key drivers, who they represent and what the organisation stands for. From this process, we developed a bold and highly identifiable brand identity and positioning line that makes them stand out from the crowd, and clear about who they represent. The branding was then applied to their website, stationery and merchandise.
Members have taken to the new brand well, as many now wear their union merchandise proudly to work every day.