The Brief
Swinburne University’s Professional Development team required a digital strategy that would assist them with lifting their post graduate short course and qualification acquisition levels during a normally quiet 3 month sales period.
WHAT WE DID
We developed a ‘closed loop’ B2B and B2C digital acquisition strategy that incorporated AdWords, Programmatic Display Advertising (Behavioural & Demographic plus Search Retargeting), Remarketing and Location-based Advertising (LBA). We also recommended an improved landing page experience, and the introduction of phonecall tracking to ensure that generated leads were dealt with in the most effective manner.
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THE RESULTS
The 3 month campaign (that was extended for a further 4 months) lead to a dramatic increase in both short course and higher qualification course sales (100%+ per month) and a 45% increase in departmental annual revenue after only 7 months of campaigning.
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