Police officers experience traumatic events, and deal with emotionally difficult situations regularly. BlueHub was a new service developed by The Police Association Victoria designed to provide officers with improved access to high-quality, confidential mental healthcare that’s been proven to work.
what we did
This project was part educational, and part motivational. We had to firstly inform police members that a new service was available, then try and get a highly cautious audience to seek help if they were feeling vulnerable.
The project encompassed branding, landing page, video, worksite materials and social posts.