The Brief
TWUSUPER are the Industry SuperFund for workers in transport and logistics, and hadn’t updated their branding in over 15 years. We were tasked with giving them a fresh makeover to re-establish them as the trusted choice of funds for Australian transport workers.
WHAT WE DID
The solution lay in the fact that transport workers never stop – in fact, they literally keep Australia moving. To demonstrate this, we created five dynamic lines symbolising the transport industry in motion – the blur of trucks, buses, vans, planes and taxis criss-crossing the country every minute of the day. This movement even morphed into the shape of Australia itself.
The rebrand was applied across all fund collateral: from office interiors to stationery, website to truck sides, PDS’s to TVC’s.
