Super & Finance
Creative Digital Marketing Strategy

The Brief

TWUSUPER are the Industry SuperFund for workers in transport and logistics, and hadn’t updated their branding in over 15 years. We were tasked with giving them a fresh makeover to re-establish them as the trusted choice of funds for Australian transport workers.


The solution lay in the fact that transport workers never stop – in fact, they literally keep Australia moving. To demonstrate this, we created five dynamic lines symbolising the transport industry in motion – the blur of trucks, buses, vans, planes and taxis criss-crossing the country every minute of the day. This movement even morphed into the shape of Australia itself.

The rebrand was applied across all fund collateral: from office interiors to stationery, website to truck sides, PDS’s to TVC’s.