As the country’s leading feminist organisation, the YWCA wanted to merge their eight state and territory offices into one national organisation – YWCA Australia. The merge presented an exciting opportunity to redefine and refresh the YWCA brand into a single, consistent and bold identity that clearly conveyed the organisation’s strategy, values and personality.
The goal was to define YWCA as a united, proudly women-led organisation working towards a future where all women and girls are equal, safe and respected.
What we did
The launch included the development of a dynamic and innovative AA-compliant website, plus marketing tools and collateral to engage it’s growing number of supporters, members and clients.